Consistent improvements to enhance your small business are critical for its success and sustainability. Things like monitoring cash flow consistently, utilizing social media for marketing, and recognizing your strengths while asking for help in areas that are less so can help you focus on improving areas of your business that offer the biggest gain. Sometimes […]
Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on […]
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at […]
Businesses today live and die by their online presence. Consumers looking for a solution to a given problem turn to Google for answers, and if you’re not showing up in search results, you might as well be invisible. That’s why SEO matters for every modern business. If you don’t have a strategy to show up […]
This blog post has been updated for 2019. As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. It’s hard to believe that Instagram used to be the younger, immature sister of Facebook where people would filter pictures of their ramen. […]
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate. […]
As more of us spend time at home and away from the outside world for a bit, it’s increasingly obvious how important the internet is in our daily lives. It’s how we’re staying informed, connected, and entertained. For many of us, it’s how we’re able to continue working from home and reaching out to loved […]
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless […]
We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing and advertising […]
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